ABOUT
Who We Are, Why We Exist
Our Story: “The Family Office for Entrepreneurial Businesses”
We built what we needed most.
We created WhatIf after seeing a common gap of expensive strategies that never got implemented. We implement the best business operating system in the world - The Entrepreneurial Operating System and have done so for almost a decade.
Once our clients have that vital foundation of Traction, we layer in and coordinate People, Process, and Profit improvements that remove obstacles to exponential growth faster, more completely, and more easily.
Working with us makes business sense: our model means we are incentivized to deliver more improvements faster instead of dragging out engagements to keep things at a slow pace.
We’re obsessed with results - for our clients, for their teams, and for the businesses they run.
Leadership Team and Partners
Ben Berman
Chief Revenue Officer and Visionary and Principal
Expert EOS Implementer and Revenue Growth Strategist
Ben has led revenue transformations for hundreds of companies and facilitated more than 500M dollars in growth. His Outgrow Revenue Growth System is a standard for companies that want predictable scalable growth without adding headcount.
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15 years and more in revenue growth and transformation
Revenue growth expert
Expert EOS Implementer with enterprise rollouts
Track record of successful exits and implementations
Marc Dispensa
Chief AI Officer and Principal
Expert EOS Implementer and AI Strategy Pioneer
Marc holds 9 AI patents and has saved clients hundreds of millions through intelligent automation. He bridges cutting edge AI strategy with practical execution to deliver immediate profit lift and long term advantage.
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15 years and more in AI and technology strategy
9 AI patents with enterprise implementations
Hundreds of millions saved through AI optimization
Expert implementer with technology integration focus
Sam Garfunkle
Chief Operating Officer and Integrator and Principal
Certified EOS Implementer and Systems Expert
Sam turns operational chaos into scalable systems. He is an expert in company wide rollout and organizational design and he ensures transformation sticks through every level.
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Organizational design and systems implementation
Certified implementer with enterprise experience
Operational transformation and scaling
Successful exits and enterprise implementations
Janine Kirsch
Chief People Officer and Principal
Organizational Development and Culture Expert
Janine turns middle management into force multipliers and ensures leadership depth grows with the business. Her understanding of how to drive people excellence and client delight is unmatched.
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Organizational development and leadership transformation
Middle management development and cultural integration
Large scale culture shifts during rapid growth
Core Team
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Beth Berman
Collective Colleague
Certified EOS Implementer -
Christi Bradley
Client Success and Delight
Implementation Specialist -
Michael Deutsch
Collective Colleague
Certified EOS Implementer -
Erin Hart
Senior Project Manager
Client Success and Delivery -
Bea Gonzales
Process and Automation Support
Client Success -
Garth Reid
Delivery
Certified EOS Implementer and Process Engineer -
Scott Litman
AI Founder
Expert AI Strategy Implementer -
Dan Mallin
AI Founder
Expert AI Strategy Implementer
Our Philosophy: How We Think About Transformation
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Implementation over advice.
We build, install and activate everything we recommend then we train your team to run it.
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The whole organization, not just leadership.
Transformation has to cascade through every layer to scale.
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Coordination, not chaos.
One accountable partner coordinates all moving parts.
03
Results, not recommendations.
Our ironclad guarantee that means we work towards impact - not slowing down growth to try to make clients pay longer.
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OUR WHY
Why We Exist: Our Purpose and Giveback
We help people live greater lives through entrepreneurship.
That’s why we believe Entrepreneurs deserve sophisticated solutions that get implemented, not just recommended. Growth helps their teams, their clients, and their communities.
Entrepreneurship is the single most powerful lever to change lives, pull communities out of poverty, and provide real opportunity - in other words - to make a real impact on the world.
Everyone on our team has had their life transformed through entrepreneurship. We come from families of entrepreneurs who rose from poor street kids in the old neighborhood to being anchors of their communities and changing thousands of our lives for the better.
Our work, plus our ample donations, help us make an even bigger impact as our clients get abundance in kind.
As passionate as we are about entrepreneurs of today, we empower entrepreneurs of tomorrow, too. That’s why we founded the Youth Entrepreneurship Leap Program to mint the game changers of tomorrow.
CONTACT
Get to Know Us Better and Let’s Chat About What’s Possible.
Our clients don’t need more advice. They need systems, strategy, and capabilities in their business that actually work without breaking what was already going well.