CASE STUDY
How a Mortgage Lender Used AI to Save $1M and Speed Up Closings
Summary
Company: $65M mortgage lender, ~250 staff, branches in 30+ states
Wrong Starting Thought: “We just need a chatbot to help borrowers and staff.”
Why That’s Wrong: A chatbot alone, without compliance knowledge and system connections, gives wrong answers, creates extra work, and risks fines.
WhatIf Approach: Step-by-step AI rollout → staff Q&A assistant → compliance search → onboarding automation
Results: 9,900 questions answered per month in under 2 seconds, 90% handled automatically, ~$1M+ ROI per year
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Company: $65M national mortgage lender
Problem: Staff spent too much time answering repetitive compliance questions; borrowers experienced delays
Win: AI answers instantly, saving thousands of hours and speeding up mortgage closings
Transformation: From email backlogs to an AI support system that scales with growth
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Challenges
Loan officers frequently emailed managers to clarify rules.
Compliance questions piled up and clogged inboxes.
Borrowers had to wait days to get answers.
Hidden Costs:
9,900+ questions per month × ~4 minutes each = 660 hours wasted
At $75/hour, that’s roughly $50K per month or $600K per year in lost productivity
Risk of fines if incorrect answers were given
If nothing changed: Scaling the business would require hiring dozens more staff just to keep up.
If they only added a chatbot:
The chatbot didn’t know the compliance rules → gave wrong answers
Borrowers received inconsistent information
Managers stayed overloaded with escalated questions
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9,900 staff questions answered automatically per month
90% handled by AI in 2 seconds
Managers freed to focus on higher-level work
New hires ramped 30% faster
WhatIf Solution (1–1–1 Formula)
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Built a strategy plan showing $1M+ annual potential savings. ROI calculation: hours wasted × $/hour ÷ $150K investment
1
Day
Deployed “Annie” AI in Teams. 90% of questions answered instantly. ROI: $250K saved ÷ $50K cost = 5x
1
Quarter
Rolled out full plan in order:
AI Q&A assistant
Compliance guideline search
Onboarding automation
Together, these improvements generated over $1M ROI, far exceeding the $150K investment
1
Year
CLIENT FEEDBACK
“Having Annie in Teams was a light bulb moment. We get answers instantly, every time.” – COO
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