CASE STUDY

How a Mortgage Lender Used AI to Save $1M and Speed Up Closings

Summary

  • Company: $65M mortgage lender, ~250 staff, branches in 30+ states

  • Wrong Starting Thought: “We just need a chatbot to help borrowers and staff.”

  • Why That’s Wrong: A chatbot alone, without compliance knowledge and system connections, gives wrong answers, creates extra work, and risks fines.

  • WhatIf Approach: Step-by-step AI rollout → staff Q&A assistant → compliance search → onboarding automation

  • Results: 9,900 questions answered per month in under 2 seconds, 90% handled automatically, ~$1M+ ROI per year

    • Company: $65M national mortgage lender

    • Problem: Staff spent too much time answering repetitive compliance questions; borrowers experienced delays

    • Win: AI answers instantly, saving thousands of hours and speeding up mortgage closings

    • Transformation: From email backlogs to an AI support system that scales with growth

  • Challenges

    • Loan officers frequently emailed managers to clarify rules.

    • Compliance questions piled up and clogged inboxes.

    • Borrowers had to wait days to get answers.

    Hidden Costs:

    • 9,900+ questions per month × ~4 minutes each = 660 hours wasted

    • At $75/hour, that’s roughly $50K per month or $600K per year in lost productivity

    • Risk of fines if incorrect answers were given

    If nothing changed: Scaling the business would require hiring dozens more staff just to keep up.

    If they only added a chatbot:

    • The chatbot didn’t know the compliance rules → gave wrong answers

    • Borrowers received inconsistent information

    • Managers stayed overloaded with escalated questions

    • 9,900 staff questions answered automatically per month

    • 90% handled by AI in 2 seconds

    • Managers freed to focus on higher-level work

    • New hires ramped 30% faster

WhatIf Solution (1–1–1 Formula)

Built a strategy plan showing $1M+ annual potential savings. ROI calculation: hours wasted × $/hour ÷ $150K investment

1
Day

Deployed “Annie” AI in Teams. 90% of questions answered instantly. ROI: $250K saved ÷ $50K cost = 5x

1
Quarter

Rolled out full plan in order:

  1. AI Q&A assistant

  2. Compliance guideline search

  3. Onboarding automation

Together, these improvements generated over $1M ROI, far exceeding the $150K investment


1
Year

CLIENT FEEDBACK

“Having Annie in Teams was a light bulb moment. We get answers instantly, every time.” – COO

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